Uncoated blue paper, some red ink, no illustrations. Sized to fit neatly inside the cover of the large format Hand tools, portable electric tools, hacksaws: catalog no. 49.
A trade circular that introduces the so-called "Buck Rogers" planes. Printed on both sides with outstanding artwork of planes on front and more mundane illustration of frog mechanism on back. One of the best looking promotional sheets ever done for a mass market hand tool.
A trade circular that introduces a new display fixture for hardware dealers. Pictured with the No. 300 Buck Rogers, the No. 84 permaloid-handled, and the No. 1027 hack saw frames on display. The package included the display unit and two each of the three saw models. Printed on one side, it features the striking artwork typical of this series of promotional sheets.
A trade circular that introduces the so-called "Buck Rogers" brace with its unbreakable head and handle. Printed on one side with the beautiful artwork that typifies this series of promotional sheets.
A trade circular that introduces the Buck Rogers No. 525 keyhole saw, a tool with a rotating blade that can be locked in eight positions. Printed on one side.
A trade circular printed on both sides. An easily missed variant. The front side is identical to the previous item. The No. 725 nest of saws is featured on the reverse. The nest of saws consisted of the No. 525 keyhole saw and two extra interchangeable blades mounted on a two-color card. The reverse side of the circular is illustrated here.
Small format catalog. An easily missed variant as the first 167 pages are identical to the original edition, and the date on the introductory page was not changed. A number of high profile tools introduced shortly after the publication of the original catalog no. 49 are included. Among the new pages are those for the Buck Rogers planes, the no. 525 rotatable blade keyhole saw, and the tenite-handled No. 1950 brace.
A trade circular printed both sides, folded in half to form a booklet. First page, dated May 26, announces the Christmas promotion to the hardware trade. Next two pages detail tools available in special holiday packages and associated literature and advertising copy available to build sales. Dealers were encouraged to order early to avoid production being overtaxed by efforts to "meet the heavy demand for these holiday items". This illustration is from the second page of the item and is the source of the title.
A counter-top promotion printed both sides, folded in quarters to form a booklet. Details the tools available in special holiday packages—"lifetime gifts men really want". Small in size, dealers were advised to "pile them up as countertop pickups before and during holiday season" and to "'send them out with bills in November and December".
Large format catalog. Content differs substantially from the 1949 and 1950 editions. Plane handles and knobs are described as manufactured of goncalo—the so-called orange period in plane design begins. The cut for the No. 1100 plane display, shown in the entry at right, is the only illustration in the catalog to depict the new look.
Small format catalog. Identical to the large format catalog, except less use of red-colored ink.
Subtitle from verso of title page. Although material for electrical tools is not within the scope of this bibliography, this publication is included because of its cover photo. Pictured are rows of women employees seated at benches and working up components for electric tools. Women became a significant presence on the shop floor during World War II and many continued to work after the conflict was over. Male employees are pictured in the background of the photo and look to be involved in supervision or quality control work.
A counter-top promotion that features the Millers Falls line of planes. Produced just prior to the introduction of the Value Line planes in 1956, the pamphlet does not mentioned the company's highly styled 'Buck Rogers' planes. Contains the early illustration of the No. 67 router plane with gray, rather than black, body. A nicely done effort that does an especially nice job of treating the bench planes.
A Christmas promotion targeted toward the lady of the house and offering a handy set of tools in "gaily gift wrapped boxes." Pictures fourteen tools including hand planes with orange-stained goncalo handles and the new No. 1814 electric drill.
Title from cover. Cover is uncoated, interior pages are coated paper. Last three pages contain a comprehensive listing of the new V-Line (Value Line) tools.
Large format catalog. Title from cover. Date is inferred from cover numbering, "H-157". Especially interesting is the large number of display units that the company is offering to hardware retailers. All are counter top units and range in size from the No. 455, a glass cutter display requiring less than seven square inches of space, to the No. 303, a pegboard unit five feet long and providing space to display more than 200 of the company's V-Line (Value Line) tools.
Title from cover. Date is inferred from cover numbering, "H-9P9" and listing for regional offices. Contains illustrations of parts for braces, drills, miter boxes, planes, and spiral ratcheting screwdrivers. Parts for the Buck Rogers planes and No. 104 drill are also included. Although this catalog was found in a binder made up for a distributor in 1963, it lists the location for the regional office in Texas as Forth Worth, rather than Dallas, the location shown in publications as early as 1961. It is interesting to note that, at this late date, the company still fitted its braces with eight different jaw/chuck assemblies.
Title from cover. Listed here although issued at the very end of 1959. Cover is uncoated paper, turquoise colored. Inside pages are coated paper with small illustrations.
Large format catalog. Title from cover. Date is inferred from cover numbering, "H-160". Interesting in that it shows the company's line of precision measuring tools as well as hand tools.
A counter-top promotion printed on both sides, folded in thirds to form a small booklet. Presents a selection of hand and power tools that a woman might wish to select for a man in her life.
Small format catalog. Title from cover. Date is inferred from cover numbering (H-161C) as number H-162C was published in 1962.